NBC Partners With Microsoft for Online Olympics Coverage

Jan 7, 2008  •  Post A Comment

On top of 3,600 hours of Summer Olympics coverage offered by NBC Universal, the studio announced that it was teaming up with MSN and Microsoft in a strategic partnership to form “NBCOlympics.com on MSN,” which will be powered by Microsoft’s Silverlight technology.
NBCOlympics.com’s coverage will be powered by MSN and Microsoft technology in a move to complement NBC’s broadcast programming and allow fans to pick which Olympic sports, athletes and countries they want to watch.
“Over the past 20 years, we have continually expanded our coverage of the Olympics to new platforms as they have become available, and the Beijing Games will mark another milestone,” said Gary Zenkel, President, NBC Olympics. “By teaming up with MSN and Microsoft, we can give both the core fan and the casual consumer of the Olympic Games an amazing online experience, combining high-quality video with the storytelling and analysis that we’re known for. We chose to partner with MSN and Microsoft because technologies such as Silverlight help us deliver the kind of next-generation online viewing experience that will change the way the Olympics is experienced for millions of fans in 2008.”
The new alliance was announced during Microsoft Chairman Bill Gates’ keynote presentation Sunday at the Consumer Electronics Show in Las Vegas.
As a result of this unprecedented alliance, the Web site will offer 2,200 hours of live event video coverage, with more than 20 simultaneous live video streams at peak times, as well as more than 3,000 hours of on-demand video content including full-event replays, highlights, features, interviews and encore packages.


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