TV Advertising Up 11% in 2008, BIA Says

Jan 10, 2008  •  Post A Comment

The television industry will bounce back from its 2007 slump and post 11% revenue growth in 2008 with the help of a “potentially stellar” political advertising spending spree, BIA Financial Network predicted in a report.
That would represent a 10-year high, BIAfn said in its quarterly Investing in Television Market Report. Campaign spending could boost TV revenues by as much as 12% in such key election states as Florida, Pennsylvania, Ohio, Virginia South Carolina, Maine, Iowa, Wisconsin, Colorado, Nevada, and Southern California, the report said.
BIAfn said 2007 TV revenue will total $22.2 billion, down 2% from 2006’s $22.7 billion.
“Despite the constant buzz of new-media alternatives, television will prove itself to be a hot medium in 2008. Not only because it’s fail-safe but because it delivers viewers in a very targeted, local way,” BIAfn VP Mark R. Fratrik said in an announcement Thursday. “The national and statewide elections will reinforce the strength of the local television market, which is the only media that can provide mass audiences in an increasingly fragmented marketplace.”
(Editor: Baumann)
12:15: Updated to correct year in headline

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