YuMe to Power Ads on NBC Direct

Jan 22, 2008  •  Post A Comment

NBC will rely on broadband video advertising network YuMe Networks to power the ads NBC delivers for its online download service NBC Direct, the companies announced today.
Under the deal, YuMe will provide ad management, campaign management, trafficking and reporting for NBC Direct, the network’s free online download service.
NBC Direct offers NBC prime-time shows to download for a set period of time. The service is in beta and will launch later this quarter, NBC said.
The YuMe technology will let NBC deliver ads dynamically in the downloaded content, so that fresh ads appear for viewers when they are ready to watch the shows.


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