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Who’s Ready for the Digital Transition?

Feb 20, 2008  •  Post A Comment

Is your market ready for digital? The Nielsen Co. recently released figures showing there are 13 million U.S. households with television sets that can receive only the analog broadcasts that are scheduled to cease after Feb. 17, 2009. Another 6 million households have at least one television set that will no longer work when analog broadcasting ceases.
The distribution of those old-fashioned sets varies from market to market. Nielsen provided figures that show which markets are most prepared for the transition (and have the fewest rabbit ears still in use) and those that are the least ready. The following charts show the top 10 in each category.
Ranking of Local Markets Currently Unprepared for Digital Conversion, Based on Percentage of TV Sets

Most Prepared Markets
Rank Market % of Over-the-Air Only
1. New York 3.5
2. Hartford-New Haven, Conn. 5.8
3. Boston (Manchester, N.H.) 6.0
4. West Palm Beach-Fort Pierce, Fla. 6.1
5. Philadelphia 6.6
6. Tampa-St. Petersburg (Sarasota), Fla. 6.7
7. Atlanta 7.2
8. Fort Myers-Naples, Fla. 7.4
9. Norfolk-Portsmouth-Newport News, Va. 8.3
10. New Orleans 8.4
Least Prepared Markets
Rank Market % of Over-the-Air Only
47. Indianapolis 18.1
48. Cincinnati 18.5
49. Dallas-Fort Worth 18.6
50. St. Louis, Mo. 18.9
51. Milwaukee 19.1
52. Albuquerque-Santa Fe, N.M. 19.3
53. Houston 20.4
54. Salt Lake City 21.1
55. Minneapolis-St. Paul 22.1
56. Portland, Ore. 22.4
Source: The Nielsen Co.

4 Comments

  1. Great post!

  2. Thank you for a great post

  3. Good post, thanks

  4. Good post, thanks

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