Is your market ready for digital? The Nielsen Co. recently released figures showing there are 13 million U.S. households with television sets that can receive only the analog broadcasts that are scheduled to cease after Feb. 17, 2009. Another 6 million households have at least one television set that will no longer work when analog broadcasting ceases.
The distribution of those old-fashioned sets varies from market to market. Nielsen provided figures that show which markets are most prepared for the transition (and have the fewest rabbit ears still in use) and those that are the least ready. The following charts show the top 10 in each category.
Ranking of Local Markets Currently Unprepared for Digital Conversion, Based on Percentage of TV Sets
Most Prepared Markets
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Rank | Market | % of Over-the-Air Only |
1. | New York | 3.5 |
2. | Hartford-New Haven, Conn. | 5.8 |
3. | Boston (Manchester, N.H.) | 6.0 |
4. | West Palm Beach-Fort Pierce, Fla. | 6.1 |
5. | Philadelphia | 6.6 |
6. | Tampa-St. Petersburg (Sarasota), Fla. | 6.7 |
7. | Atlanta | 7.2 |
8. | Fort Myers-Naples, Fla. | 7.4 |
9. | Norfolk-Portsmouth-Newport News, Va. | 8.3 |
10. | New Orleans | 8.4 |
Least Prepared Markets
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Rank | Market | % of Over-the-Air Only |
47. | Indianapolis | 18.1 |
48. | Cincinnati | 18.5 |
49. | Dallas-Fort Worth | 18.6 |
50. | St. Louis, Mo. | 18.9 |
51. | Milwaukee | 19.1 |
52. | Albuquerque-Santa Fe, N.M. | 19.3 |
53. | Houston | 20.4 |
54. | Salt Lake City | 21.1 |
55. | Minneapolis-St. Paul | 22.1 |
56. | Portland, Ore. | 22.4 |
Source: The Nielsen Co. |
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Thank you for a great post
Good post, thanks
Good post, thanks