WEDNESDAY, MARCH 5
8 a.m. – Golf Tournament at Shingle Creek Golf Club.
8:30 a.m. – Registration Desk Opens, Sebastian Foyer in Convention Center, Sponsored by Donovan Data Systems
9 a.m. – Exhibitors May Begin Set-Up in Exhibit Hall Sebastian K/L
9-11:30 a.m. – AAAA Midsized Agency Media Directors Committee Meeting, Suwannee 18, Level 2 (Committee members only). Breakfast sponsored by DOmedia.
10 a.m.-noon – AAAA Digital Marketing/SEM/Digital Video Innovation Committees Meeting, Suwannee 11, Level 2 (Committee members only).
12:30-2:30 p.m. – Success Stories With Digital Media, Panzacola H3 & H4 Rooms
Presider: Mary Jo Sobotka, senior VP/integrated communications director, the Phelps Group
12:30-1 p.m. – In-Game
Speaker: Roberto Alberdeston, president-CEO, Game Diamond; TBD
1-1:30 p.m. – Paid Search
Speakers: Jonathan Ragals, chief operations officer, 360i; Amanda Richman, senior VP, digital group client director, MediaVest USA
1:30-2 p.m. – Mobile
Speakers: Derek Leedy, VP/account director, Mediasmith; Mandar Mhaskar, technology director, RI:Lab, Resource Interactive
2-2:30 p.m. – VOD/Addressability
Speakers: Curt Hecht, executive VP-chief digital officer, Starcom MediaVest Group; Mitch Oscar, executive VP, director of Carat Digital, Carat
2:30-4 p.m – Project Reinvention — Business Update & ePort, Gatlin D Room.
Introduction: Irwin Gotlieb, global CEO, GroupM
Moderator: Harold S. Geller, senior VP, digital initiatives, AAAA Project Reinvention
Panelists: David Cohen, executive VP, U.S. director of digital communications, Universal McCann; Kathy Crawford, president, local broadcast, MindShare; Steve Poulin, senior VP, group director, operations, MediaVest USA
Followed by: Update on eBiz for media, Update on TVB ePort
Speakers: Abby Auerbach, executive VP, Television Bureau of Advertising; Harold Geller, AAAA
4 p.m. – Tradeshow Opens, Sebastian K/L
5:30 p.m. – Welcome Reception, Exhibit Hall. Sponsored by Television Bureau of Advertising
7:30 p.m. – Opening Dinner and After-Dinner Comedy Entertainment, Sebastian I/J.
Introduction: Sean Cunningham, president-CEO, Cabletelevision Advertising Bureau
Featuring: Cedric the Entertainer
Sponsored by Cabletelevision Advertising Bureau
THURSDAY, MARCH 6
7:30 a.m. – AAAA Registration Desk Reopens. Continental breakfast in exhibit hall. Sponsored by the New York Times.
8:30-8:40 a.m. – General Session Opens, Sebastian I/J.
Welcome and Opening Comments: Nancy Hill, president-CEO, AAAA
8:40-9 a.m. -Speaker: Marc Goldstein, CEO, North America, GroupM, AAAA Media Policy Committee chairman
9-9:30 a.m. – Marketing & Communicating in a Digital World
Speaker: Anne Sweeney, co-chair, Disney Media Networks/president, Disney-ABC Television Group
9-10 a.m. – Why Google Is Not Out to Disintermediate Agencies
Speaker: Tim Armstrong, president, advertising and commerce, North America, Google
10-10:45 a.m. – Are Traditional Media Really Adjusting to the New Digital World?
Moderator: David Verklin, CEO, Aegis Media Americas
Panelists: Frank Comerford, president-general manager, WNBC; Francois M. de Gaspe Beaubien, chairman-CEO, Zoom Media & Marketing; David J. Field, president-CEO, Entercom Communications Corp.; Gordon Henry, chief marketing officer, Yellow Book USA; Martin A. Nisenholtz, senior VP, digital operations, New York Times Co.; John Squires, executive VP, Time Inc.
10:45-11:05 a.m. – Coffee Break, Sponsored by Forbes.
11:05-11:35 a.m. – Navigating the Blur
Speaker: David Kenny, chairman-CEO, Digitas
11:35-12:15 p.m. – The Impact of Media on Super Tuesday Results
Moderator: Joe Scarborough, host of “Morning Joe,” MSNBC
Panelists: William J. Feltus, senior VP, National Media Research; Richard Kosinski, VP, political advertising, Yahoo; Lionel Sosa, CEO, Mexicans & Americans Thinking Together Foundation
12:15-2 p.m. – Buffet Lunch, Exhibit Hall, Sponsored by the Wall Street Journal. Tradeshow Reopens for Viewing, Sebastian K/L. Refreshments sponsored by TransCore Media
2-3 p.m. (will be repeated at 3:20 p.m.) – Three Concurrent Breakout Sessions, Panzacola H1-4 and Gatlin D
1. The Real New Media: Impact and Measurement, Panzacola Room H 1-2
Moderator: Nick Pahade, president, gsi interactive
Panelists: Robert Davidman, chairman-CEO, EarthQuake Media; Konrad Feldman, co-founder/CEO, Quantcast; Jeremy Lockhorn, director, emerging media and video innovation, Avenue A/Razorfish; Judy Vogel, senior VP, director of research, PHD U.S.
2. How to Take the Friction Out of Implementing Services in the New Digital World, Panzacola Room H 3-4
Moderator: Randall Rothenberg, president-CEO, Interactive Advertising Bureau
Panelists: Brandon Berger, director of digital innovation, MDC Partners; Tim Cecere, human resources director, North America, GroupM; Steve Farella, co-founder and president-CEO, TargetCast tcm; Mark Stewart, global account and strategy director, OMD; Christopher Vollmer, VP and leader, U.S. Media & Entertainment Practice, Booz Allen Hamilton
3. Why Search Is Not Just About Algorithms, Gatlin D Room
Moderator: Bob DeSena, managing director, North America, iO Global
Panelists: Ron Belanger, VP of agency development, Yahoo; Brian Boland, director, adCenter Marketing, Microsoft Corp.; Shuman Ghosemajumder, business product manager, trust & safety, Google; Cary Tilds, senior VP, head of digital, Team Detroit, a WPP Company
3-3:20 p.m. – Coffee Break, Sponsored by Screenvision
3:20-4:20 p.m. (Repeated from 2 p.m.) – Three Concurrent Breakout Sessions
5-7 p.m. – Cocktail Reception, Sebastian K/L, Sponsored by Yahoo!
7 p.m. – Tradeshow Closes/Evening on Your Own, passes to CityWalk and shuttle buses to and from CityWalk
Courtesy of CBS Outernet
FRIDAY, MARCH 7
8 a.m. – Breakfast, Sebastian Foyer
9-9:30 a.m. – Sebastian I/J
Speaker: Alexia Quadrani, senior managing director, Bear Stearns & Co.
9:30-10:20 a.m. – How Digital Media Affected the World of Entertainment
Moderator: Michael E. Kassan, principal, Media Link
Panelists: Eric Hadley, chief marketing officer, Heavy Corp.; Kevin Holowicki, director, advertising media services, GlaxoSmithKline; David Lang, president, MindShare Entertainment; Jordan Levin, founding partner-CEO, Generate; Jon Stimmel, director, media buying, Unilever USA
10:20-10:40 a.m. – Coffee Break
10:40-11:30 a.m. – It’s 10 Years Later: Have Agencies Survived Digital Convergence?
Moderator: Jim Cooper, executive editor, Mediaweek
Panelists: Sarah Fay, CEO, Carat/Isobar U.S.; Bill Koenigsberg, president-CEO-founder, Horizon Media; John S. Muszynski, CEO, Starcom USA; Jim Poh, VP, director of creative content distribution, Crispin Porter+Bogusky; Tim Spengler, president, Initiative USA
11:30 a.m. – Media Conference Concludes
2008 Media Conference & Tradeshow Agenda
Mar 2, 2008 • Post A Comment
WEDNESDAY, MARCH 5