Logo

AOL Acquires Bebo

Mar 13, 2008  •  Post A Comment

AOL announced today that it will pay $850 million in cash to acquire Bebo, a social networking site.
Bebo is a 100-employee operation based in the U.S. and Great Britain, with the majority of its 40 million-membership concentrated in the latter. Its users constitute about 3% of the combined social-networking audience of MySpace, Facebook and Bebo, according to metrics from comScore.
Facing steady declines in subscriptions and sluggish advertising growth, AOL recently began an overseas membership drive with plans to expand to 30 countries outside the U.S. by the end of this year. AOL said it will feature Bebo prominently in this launch following the close of the deal.
AOL President Ron Grant explained that Bebo’s large international contingent will help AOL expand internationally, and that AOL will help Bebo reach the United States. “This is going to be the cornerstone of our strategy to really go after the social media space,” he said in a statement.
According to comScore, Bebo had 22.4 million unique visitors worldwide in January, with 60% of its traffic from Europe, 22% from North America and 16% from Asia-Pacific.

8 Comments

  1. I’ve been on the lookout on the internet for one beneficial view in regards to this unique point . Looking out in Bing I now uncovered this site. Looking at this data I’m just thrilled to convey that I’ve got a good impression I located everything that I was looking for. I most certainly will ensure to remember this site and look consistently.

  2. Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  3. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  4. This is a fantatic site. Good polished interface and nice informative blogs. I will be coming back in a bit, thanks for the great article.

  5. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  6. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  7. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  8. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

Leave a Reply to Latia Kozakiewicz Cancel Reply

Email (will not be published)