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Chart: Top 10 Advertisers Cut Annual Spending

Apr 2, 2008  •  Post A Comment

The majority of the largest advertisers reduced ad spending in 2007. As a group, the top 10 media spenders lowered their outlays by 0.3% compared with 2006. The complete list of big marketers, with their spending figures in millions of dollars, follows.

Advertiser 2007 2006 % Change
Procter & Gamble $3,486.5 $3,302.6 5.6%
AT&T $2,244.8 $2,338.3 -4.0%
Verizon Communications $2,136.5 $1,923.1 11.1%
General Motors $2,106.4 $2,282.8 -7.7%
Time Warner $1,709.2 $1,799.4 -5.0%
Ford Motors $1,642.8 $1,687.3 -2.6%
Walt Disney $1,373.6 $1,415.1 -2.9%
Johnson & Johnson $1,348.6 $1,350.6 -0.1%
Sprint Nextel $1,308.9 $1,247.5 4.9%
News Corp. $1,302.3 $1,376.0 -5.4%
TOTAL $18,659.5 $18,722.7 -0.3%

Source: TNS Media Intelligence
Figures do not include free-standing inserts, house ads or public service announcements.

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