NBA, ESPN Roll Out Playoff Promos

Apr 15, 2008  •  Post A Comment

The NBA and ESPN have collaborated for the first time on a 20-commercial campaign designed to promote the National Basketball Association playoffs.
The ad concept, titled “There Can Be Only One,” has rival players such as Kobe Bryant and Shaquille O’Neal reciting the same script, each with half his face shown in split-screen. Athletes featured include Kevin Garnett, Dwight Howard, LeBron James and Chris Paul.
The companies plan to produce new ads with more players as different rivalries develop based on team match-ups in the playoffs.
The spots, available for preview here, will run as part of a multiplatform campaign on ESPN networks and in print, radio, online and outdoor format.


  1. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day 🙂

  2. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

  3. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  4. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  5. I love the journalism relevancy of your website and it does a nice-looking decent job of presenting the info.

  6. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

Leave a Reply to Seo Services Cancel Reply

Email (will not be published)