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Rosenthal Joins Spot Runner

Apr 15, 2008  •  Post A Comment

Former MTV executive Mark Rosenthal has joined Spot Runner as president of media platforms and vice chairman.
Mr. Rosenthal, most recently CEO of Interpublic Media, will oversee Spot Runner’s New York operations and head a division that develops programs that leverage technologies for ad agencies and media companies.
“With more than 20 years of experience in top positions at Interpublic and MTV Networks, two of the world’s foremost advertising and media companies, he has the perfect background to understand and represent the interests and needs of both groups,” said Nick Grouf, chairman-CEO of Spot Runner.
Spot Runner uses technology to automate parts of the advertising business, from ad creation to media buying and selling.
“I first came to know Spot Runner while at Interpublic and recognized the huge value they could bring to both advertisers and media owners,” Mr. Rosenthal said. “The team here is reinventing the way advertising is created, targeted, bought and sold.”

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