Next New Networks Taps Cella

Apr 16, 2008  •  Post A Comment

Bill Cella, chairman-CEO of the Cella Group, has joined the advisory board of online content production company Next New Networks.
Mr. Cella will work with the company’s advertising sales department on its strategy and client development.
Next also has signed on as the first client of the Cella Group, a media sales representation firm.
“[Mr.] Cella’s extensive advertising experience and deep negotiation background is going to be integral to the future of the Next New Networks advertising strategy,” said Herb Scannell, co-founder and CEO of Next New Networks.
“I am impressed with [Next’s] syndication model and their relationship with significant distribution partners,” Mr. Cella said. “They’re averaging over 25 million views a month across multiple delivery platforms and attracting meaningful audiences and targeted demos.”
Mr. Cella most recently was chairman and CEO of Magna Global Worldwide. He also previously held positions at Universal McCann North America and ABC.


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