Logo

Olympians Play Part in Childhood Obesity PSAs

Apr 15, 2008  •  Post A Comment

Olympics.jpg
NBC Universal and Qubo are joining the Department of Health & Human Services, the Ad Council and the U.S. Olympic Committee to extend a public service campaign about childhood obesity with Olympics themes.
Ion Media Networks, Scholastic, Corus Entertainment and Entertainment Rights produce Qubo, which airs as a three-hour block of children’s programming on NBC and during weekend mornings on Telemundo.
The new spots feature some of Qubo’s animated characters interacting with Olympics athletes.
Among athletes featured are 16-year-old gymnast Shawn Johnson; Gold Medal-winning beach volleyball team Misty May-Treanor and Kerri Walsh; and Sanya Richards, who is competing in track & field.
The Ad Council launched an obesity prevention campaign in March 2004 aimed at adults. That was followed in October 2005 with a childhood obesity prevention effort with creative from McCann Erickson NY. The latest effort features animated ogre Shrek.
Government, NBC and Ad Council officials praised the latest campaign.
“A hundred years ago, about the only thing a child could do sitting still was read or draw,” said HHS Secretary Mike Leavitt. “Now we have television, video games, the Internet—and an epidemic of childhood obesity. We need to get kids up and moving, and that is what these PSAs aim to do.”
Rick Rodriguez, Qubo’s president and general manager, said the effort “is a logical extension of Qubo’s commitment every day to promoting pro-social values in an environment that parents can trust. By pairing Qubo’s animated characters with these Olympic hopefuls, we’re sure kids will take notice.”
Ad Council President-CEO Peggy Conlon called the effort “a wonderful example of how our Coalition for Healthy Children messages can be utilized to combat childhood obesity in our country.”
1:10 p.m.: Fixed reference to Qubo distribution in second paragraph

13 Comments

  1. Misty May and Kerri are both wonderful athletes and people. I have had the good fortune over the years to see them compete and interact with fans at AVP events. They are both champions of the people and continually give of their time to worthwhile causes. I am glad the are getting more national press. I recently wrote a small piece about them at http://bestdigitalshots.blogspot.com

  2. Electronics are the greatest things in the world. Be sure to patent any product idea or invention you come up with. So that noone copies any of your ideas. How To Patent An Idea

  3. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  4. Credit for the great blog post. I am glad I have taken the time to read this.

  5. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

  6. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  7. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  8. Conc ise and written well, tyvm for that information

  9. Can I just answer what a pain relief toward come across superstar who in fact knows what theyre talking about on the web. You definitely make out how toward carry an subject to glow plus build it important. Extra community require to study this plus appreciate this side of the narrative. I cant believe youre not more popular because you certainly contain the gift.

  10. What a comfort to learn a piece of paper that possibly will be present finally in truth importance reading! I’ve been in search of all-around regarding this topic except men and women just put waste posts, or short meaningless article. I contain looked at a couple vids on youtube but it’s now the identical as reading a good article.

  11. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  12. Good info:D Will require a good amout of time to entertain this stuff!!

Your Comment

Email (will not be published)