Trifecta to Sell Smithsonian Channel Ads

Apr 17, 2008  •  Post A Comment

Smithsonian Networks hired Trifecta Entertainment & Media to act as its representative for ad sales for its cable channel.
Smithsonian Channel is available on DirecTV, Charter Communications, Verizon and RCN.
“Advertising sales is an integral part of our business strategy,” said Tom Hayden, general manager of Smithsonian Networks, a joint venture of Showtime Networks and the Smithsonian Institution. “Smithsonian Channel presents an excellent environment for advertisers as it continues to expand its distribution. A company with Trifecta’s experience and relationships will strengthen our position and profile in the advertising marketplace.”


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