Chart: Who’s Watching ‘American Idol’ Where?

May 21, 2008  •  Post A Comment

With the seventh season of “American Idol” coming to an end, the Nielsen Co. took a closer look at viewing this season. The show has been averaging 27 million viewers this season. It is most popular in the Eastern parts of the country, and least popular in the Southwest. The largest chunk of viewers is in the 35- to 49-year-old age group. More stats from Nielsen follow.
‘American Idol’ Season 7 Viewership by Region

Region % of Total US % of ‘Idol’ Audience % Over or Under
National Average
Southeast 20% 23% 15%
Northeast 20% 21% 5%
Pacific 21% 19% -10%
East Central 12% 14% 17%
West Central 15% 14% -7%
Southwest 12% 9% -25%

Source: Nielsen Co.

Audience Composition by Age

Age Group

2-11 8%
8-24 7%
25-34 7%
35-49 29%
50-64 23%
65+ 11%
Source: Nielsen Co.  


  1. Do we know the % of people who are watching are actually voting. Because, the majority of people watching are over 35 and AI’s are getting younger & younger.

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