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Greenberg to Head New Premium Channel

May 19, 2008  •  Post A Comment

Mark Greenberg was formally named president and CEO of the new premium channel being created by Viacom, MGM and Lionsgate, the partners in the venture announced Monday.
Mr. Greenberg was formerly executive VP for Showtime Networks, responsible for corporate strategy, business planning, news business development, digital media, research and international.
The new channel being formed is built on movie rights agreements that expired while Showtime negotiated to pay lower fees for new films from the studios.
Mr. Greenberg’s name surfaced as the likely head of the new venture shortly after it was announced.
“I feel privileged to work with such a well respected group of executives and to lead a venture with such an extraordinary collection of motion picture and television content,” Mr. Greenberg said in a statement. “This is an industry-altering opportunity to reinvent the premium television category and deliver first run movies, library content and original television programming in a way that takes full advantage of current and emerging technologies. I am excited about working closely with our distribution partners to develop new and creative ways to deliver premium entertainment to consumers.”
(Editor: Jensen)

One Comment

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