Snuggle, Extra to Sponsor ‘Dance’ Season

May 22, 2008  •  Post A Comment

Unilever’s Snuggle fabric conditioner and Wrigley’s Extra chewing gum will be the official sponsors of the fourth season of Fox’s “So You Think You Can Dance,” which premieres tonight.
In a press release, Fox said it has formed a marketing partnership with the two sponsors. Both products will be featured throughout the season with integrations and online extensions.
Unilever is launching Snuggle With Fresh Release and will be running a “Happy Dances” promotion. During the show, successful contestants will perform Happy Dances, and in special segments, viewers show off their moves as well. Videos can be submitted via www.fox.com/dance. They also can enter a contest to win a trip to the season finale.
To show off its long-lasting flavor, Extra will sponsor a segment highlighting the endurance, energy and determination of the contestants.
“So You Think You Can Dance” is produced by 19 Entertainment and Dick Clark Productions.


  1. I LOVVVVVEEE Dance!
    i know i am young, though i already see dancing in my future as my dream job! i plan to go to julliard! Then after go on your show and NA DUH i plan to WIN!!!!
    ♥ i love dance ♥ Kim

  2. Dear Individual or Company Name
    My name is Bradman Moore and I perform with the Bellaire Belles Dance Team as Bellaire High School here in Houston. Recently, the bells qualified to compete in a National Dance Competition March 15, 2009 at BYU-Hawaii on Oahu, Hawaii. It is quite an achievement and honor for the Belles to get an opportunity such as this. I would like to ask your company for your financial assistance so that I may participate with the Belles in this completion.
    I do not know what you or your company typically contributes, but any amount would be very beneficial and greatly appreciated. I am looking to raise $ 3,000 by August 1st and any support you are willing to make would go along way to helping me reach this goal.
    The Bellaire Belles Booster Club assists the Belles with expenses such as travel, uniforms, music, choreography, etc. However, in order to do so, it relies on individuals and companies such as yours. It is organized as a non-profit organization and therefore any donation made to them on my behalf will be tax deductible. If you have any questions, please do not hesitate to contact me or the Bellaire Belles Dance Team, their e-mail and phone numbers are below.
    I look forward to hearing from you soon. Your support means a great deal to me, my family, the Bellaire Belles and Bellaire High School Community. This is my last year of at Bellaire High School and it as been a rough one so far because of the financial difficulties we have faced because of Hurricane Ike and My heart Disease. So please if you are able to help me I would greatly appreciate it.
    If you choose to support me, please make your check payable to the Bellaire Belles Booster Club, with my name printed in the lower left hand corner so that they may credit my account.
    I appreciate your support!!
    Bradman Moore
    Bellaire Belles Dance Team
    Bellaire Belles Team * Bellaire High School*5100 Maple*Bellaire, TX 77401
    Cindy Wood-713-666-8600 or Cindi Denman 713-295-3762 *Bradman Moore 713-851-9466

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