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Some Cable Shows Stocking Up on Product Placements

May 14, 2008  •  Post A Comment

While overall product placement on cable was flat in the first quarter, the 10 cable programs that had the most placements packed in 16% more product, Nielsen Media Research said.

Half of the top 10 programs in product placements appeared on MTV and another three are on Bravo. The full list of the top 10 cable shows for product placement follows.

Product Placement on Cable TV
Top 10 Programs for Q1 2008
Program Network Total Occurrences
American Chopper TLC 16,164
Project Runway Bravo 9,816
L.A. Ink TLC 5,684
Real World Road Rules Challenge MTV 5,435
Making the Band 4 MTV 5,330
Rob & Big MTV 4,929
America’s Best Dance Crew MTV 4,525
Life of Ryan MTV 3,191
Make Me a Supermodel Bravo 2,268
Top Chef Bravo 1,966
Total 59,308
Source: Place*Views, Nielsen Product Placement Service

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