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WB Puts ‘Pirro’ in Afternoon Block on The CW

May 5, 2008  •  Post A Comment

Warner Bros. Domestic Television Distribution will create a daily two-hour afternoon programming block this fall in tandem with The CW. The block will create an outlet for upcoming court show “Judge Jeanine Pirro” as well as two off-net comedies on CW affiliates from 3-5 p.m. each weekday.
The deal was completed when the Tribune station group, which owns the network’s biggest affiliates, agreed to an offer to carry the block.
Joining “Pirro” will be “The Wayans Bros.” at 4 p.m. and “The Jamie Foxx Show” at 4 p.m. both of which return to the syndicated marketplace with the move. The new programming schedule will debut Sept. 22.
“By pairing ‘Judge Jeanine Pirro’ with these two successful comedies, we will be providing programming from 3-4 p.m. that is very compatible with the daytime lineup of CW affiliates, and the two sitcoms will provide a good transition to the comedy blocks which affiliates run at 5 p.m.,” said John Maatta, chief operating officer at The CW. “This lineup was created to better serve the programming mix of our stations with first-run and off-network programming that will increase ratings, revenue and flow.”
The deal that cemented the late programming move was the addition of the Tribune stations, which comprise 15 of The CW’s outlets, including WPIX-TV in New York and KTLA-TV in Los Angeles.
Multiple sources said Tribune received cash to close the deal to air the programming block. A Warner Bros. representative did not respond to requests for comment on the financial aspect of the deal.
“We are excited to be in business with The CW on ‘Judge Jeanine Pirro.’ Jeanine has the unique breakout qualities that all great judges of court shows possess,” said Ken Werner, president of Warner Bros. Domestic Television Distribution. “Although some think the genre is overcrowded, we believe viewers will flock to Jeanine, who is a fresh face with a distinctive voice.
“‘The Wayans Bros.’ and ‘The Jamie Foxx Show’ represent two series with which the audience of The CW stations is familiar and star performers who are now superstars,” he added. “We hope that their performance in syndication will follow that of Will Smith’s sitcom ‘The Fresh Prince of Bel-Air,’ which has been a consistently good performer well into its fourth cycle.”
“Judge Jeanine Pirro,” produced by Telepictures Productions, will originate from Chicago. The company’s own Judge Greg Mathis will serve as executive consultant to the new series. Bo Banks, who currently executive produces “Judge Mathis,” also will executive produce.

25 Comments

  1. Funny, I thought some stations already carried this programming… minus the judge show. If I also recall ION also carried one or both of the shows at 5 and 5:30, replacing Green Acres.
    As for Fresh Prince, that ran in reruns for the longest time in the 90’s. It got sickening to see that. Same went with the “Huxtibles”( Claire voted as 4th best mom).
    And not to sound elitist, of sorts… but why is CW focusing on inner city, ghetto entertainment? The Ghetto must be where the bucks are. But last I saw, it wasn’t. (hint hint)

  2. “Inner city, ghetto entertainment.”
    Are you looking at the same CW I’m looking at, with shows like Gossip Girl, One Tree Hill, Supernatural, Reaper, Smallville, and soon a remake of 90210? Or is this a flip bizarro universe where “ghetto” shows dominate the lineup. The CW cancelled All of Us last season and Girlfriends this season, and neither one of those series were “ghetto.”
    Granted, I’m not fond of either The Wayans Brothers nor The Jamie Foxx Show, though the latter isn’t as baffoonish as the former, but they’re two minority voices in a network that has been systematically dropping them year after year.
    Oh, in case you didn’t know, ION never aired The Jamie Foxx Show, and they’re dropping The Wayans Bros. in a month or so. But I guess all urban-oriented shows look alike, right?
    By the way, urban entertainment (television shows, movies, videos, and books) is a multibillion-dollar industry. The Fresh Prince of Bel Air is Nick at Nite’s highest-rated programs, and The Cosby Show also ranks high on the lineup.
    The shows The Wayans Bros. and Jamie Foxx are replacing (All of Us, What I Like About You, and Reba) are already airing on the collective lineups of TV One, ABC Family, and Lifetime, respectively.
    And yes, the courtroom genre is overcrowded, especially on network television. Looking at the lineup on the local CW affiliate here, if the lineup remains intact for the fall, courtroom shows will make up six out of seven hours from 9 AM to 4 PM. Then Judge Judy and Joe make up another two hours. That’s eight hours of courtroom shows . . . that’s a textbook definition of oversaturation.

  3. @emm gee
    Fresh PrinceR u serious?
    Ghetto entertainment?
    U r aware the most of the cw shows are crap teen sex shows: 1 tree hill, gossip girl, 90210. The rest are un diverse Anglo shows; supernatural, repaer, smallville.
    Im glad that wb is putting some diversity back on the channel.
    Now they just need 2 promote Everybody Hates Chris & TheGame more. Both these shows are very wodnerful & they dont getANY prmo!
    |
    Posted by EmmGee | May 5, 2008 2:12 PM
    EmmGee: Funny, I thought some stations already carried this programming… minus the judge show. If I also recall ION also carried one or both of the shows at 5 and 5:30, replacing Green Acres.
    As for Fresh Prince, that ran in reruns for the longest time in the 90’s. It got sickening to see that. Same went with the “Huxtibles”( Claire voted as 4th best mom).
    And not to sound elitist, of sorts… but why is CW focusing on inner city, ghetto entertainment? The Ghetto must be where the bucks are. But last I saw, it wasn’t. (hint hint)

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