While broadcast is losing viewers to cable overall, the Television Bureau of Advertising points out that most of the highest-rated shows on television are still on broadcast. In fact, among adults 18 to 49, 99 of the top 100 program were on broadcast, with a regular-season NFL game on ESPN the sole exception at No. 59. The chart below shows the top 10 broadcast shows and the top 10 cable shows.
| Broadcast | |||
| Rank | Title | Rating | Network |
| 1 | Super Bowl XLII | 37.5 | Fox |
| 2 | Super Bowl Post Game | 26.7 | Fox |
| 3 | NFC Championship | 20.6 | Fox |
| 4 | House Special | 13.5 | Fox |
| 5 | AFC Divisional Playoff | 11.5 | CBS |
| 6 | American Idol Tuesday | 11.2 | Fox |
| 7 | Academy Awards | 10.8 | ABC |
| 8 | American Idol Wed. | 10.7 | Fox |
| 9 | NFL Playoff Game 2 | 9.9 | NBC |
| 10 | American Idol Thur. | 9.8 | Fox |
| Cable | |||
| 59 | NFL Regular Season | 4.7 | ESPN |
| 190 | NBA All-Star Game | 2.9 | TNT |
| 254 | NBA Playoffs-Conference Finals | 2.5 | ESPN |
| 257 | NBA All-Star Saturday | 2.5 | TNT |
| 279 | The Hills Live Aftershow | 2.4 | MTV |
| 380 | WWE Entertainment | 2.0 | USA |
| 382 | NBA All-Star Tipoff | 1.9 | TNT |
| 387 | NBA Playoffs-Conference Semis | 1.9 | ESPN |
| 400 | NBA Playoffs | 1.8 | TNT |
| 403 | NFL Regular Season Game | 1.8 | NFL Net |
| Source: TVB analysis of Nielsen data |
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