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‘iCarly’ Episode Tackles Web-to-TV Transition

Jun 4, 2008  •  Post A Comment

Nickelodeon is tackling one of the great questions of the digital video age in a special episode of its hit show “iCarly” that deals with whether a program that’s popular online will break through if it moves to traditional TV.
The special, “iCarly Saves TV,” airs June 13 at 8 p.m. In it, the show’s main characters, Carly, Sam and Freddie, who put out a homemade Webcast, are approached by a big-time broadcaster to adapt their program for television.
The kids clash with typically clueless grown-up network executives and find themselves struggling to save the “iCarly” they know and love.
Earlier this year, an episode dealt with similar issues involving selling out to sponsors and making branded entertainment.
In real life, NBC tried to move the Web series “Quarterlife” to broadcast TV in an effort that proved to be a disaster.
The “iCarly” special features guest stars Leon Thomas and Rachel Fox.
There is an area on the “iCarly” Web site devoted to the special, featuring behind-the-scenes footage as well as music videos, karaoke and games.
Nickelodeon will run “iCarly Saves TV” as part of a four-hour “iCarly” marathon.
The special comes as the network releases an “iCarly” album featuring songs performed by Miranda Cosgrove, who plays Carly, Natasha Bedingfield, Avril Lavigne and others. The “iCarly” theme, which is featured on the album, has already been downloaded 150,000 times on iTunes.

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