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Demand Media, Armstrong Foundation Launch Web Hub

Jun 17, 2008  •  Post A Comment

Web 2.0 company Demand Media launched Livestrong.com today in tandem with the Lance Armstrong Foundation. The site is a health, lifestyle and fitness destination.
The rollout is noteworthy as it’s the first time Demand Media has built a site from the ground up rather than via acquisition, the company’s usual modus operandi.
The site should let users create a profile, upload an avatar, creation an action plan for fitness and lifestyle goals, comment on articles and videos, add articles and video favorites to their profiles, and answer questions using the Demand Media-owned Answerbag.com question-and-answer engine.
What I like about this site is how Demand Media has been able to leverage and integrate many of its existing business interests, like social media, online video and its site Answerbag.com
The site launches with 15,000 professional articles and videos, more than 350,000 nutritional food profiles and 50,000 health and fitness-related questions and answers.

17 Comments

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