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Discovery Ups 2 to Licensing VPs

Jun 9, 2008  •  Post A Comment

Discovery Communications has appointed two vice presidents in its licensing department.
Julie Robertson and Jo Edwards have been named VP of domestic licensing and VP of international licensing, respectively. Ms. Robertson will manage Discovery’s domestic licensing enterprise and strategies, with Ms. Edwards managing those efforts in Canada and all international markets.
Prior to joining Discovery’s licensing department, Ms. Robertson served as senior vice president of marketing at Feld Entertainment.
Ms. Edwards has spent eight years in the licensing department. Before joining Discovery, she held the position of operations director at Marshall Media.
“Julie brings solid marketing and product development skills to Discovery’s domestic licensing group that nicely complements our go-forward strategy,” said Discovery Commerce President/General Manager Patrick Gates in a statement Monday.
Caleb Weinstein, senior VP of Discovery Enterprises International, added, “Jo’s expanded role reinforces our commitment to better serve third-party licensees in the international marketplace by streamlining access to Discovery’s content and brands and offering a broad range of innovative opportunities.”

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