Howcast Media, founded by two Google and YouTube alums, has signed deals with several companies and content producers to expand Howcast.com’s library of how-to clips.
The new partners include 60Frames Entertainment, Ford Models, LX.tv, Playboy Enterprises, Popular Science, and WatchMojo.
“What’s exciting about these new content partners is that they help Howcast show our users the best, highest-quality how-to videos on the Web,” said Jason Liebman, Howcast co-founder and CEO. “Our content partners are creative experts who have useful information to share, and our users are now able to easily find it on Howcast.com.”
Through the deal, Howcast adds to its library of informational clips while partners expose their content to a specific audience interested in instructional videos.