Steve Mulderrig has been named senior vice president of Grabix, the Nielsen Co.’s multimedia research tool.
Mr. Mulderrig joins Nielsen from Tribune Entertainment Co., where he most recently was executive VP of domestic and cable sales. Before Tribune, he worked in sales at Orion Pictures Television and Columbia Pictures Television (now Sony Pictures Television).
Grabix, a Nielsen sub-service that marries minute-by-minute audience ratings data to actual program content, is based in Wilton, Conn.
Mulderrig Named Senior VP at Grabix
Jun 3, 2008 • Post A Comment
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