NBA’s Herbst Joins CBS College Sports Network

Jun 4, 2008  •  Post A Comment

CBS College Sports Network named NBA TV chief Steve Herbst as executive VP and general manager.
CBS put all its sports operations, including College Sports Television, under the CBS brand earlier this year.
“Steve is the perfect executive to continue the tremendous momentum at CBS College Sports Network,” said Sean McManus, president of CBS Sports and News, in a statement. “His leadership and experience in the cable and sports television industry will move CBS College Sports Network to a new level as we continue to grow the network as an asset across all CBS businesses.”
The hiring follows the move of Tony Petitti, the long-time CBS executive who was in charge of CBS College Sports Network, to be head of Major League Baseball’s new cable channel in April. It also comes after the NBA made a deal for Turner Sports to program, market and operate its network in January.
Mr. Herbst will report to Mr. McManus.
“Combining the network’s already robust array of assets with the power and superior brand that is CBS Sports, CBS College Sports Network is poised to take the next step in becoming the premier destination for all college sports fans,” Mr. Herbst said. “Building on the network’s compelling programming across multiple platforms will enable fans to get exactly the content they want, when they want it and prove that it is must-have programming.”
(Editor: Jensen)


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