NBC Expands Fuelcast Partnership

Jun 11, 2008  •  Post A Comment

Fuelcast, a digital network broadcast at gas stations, and NBC’s out-of-home unit, NBC Everywhere, have expanded their strategic advertising and content partnership.
Fuelcast is user-activated and features customized loops of advertisements and programming viewed on screens above gas pumps. The expansion sees the network bringing content from its ad sales partner NBCU to an additional 100 gas stations.
NBCU will exclusively provide content for the network in a partnership the two are calling “Fuelcast Network powered by NBC.”
“Fuelcast’s technology is unparalleled in this arena and provides our clients with the accountability they’re looking for,” said Mark French, senior VP of NBC Everywhere, in a statement Wednesday. “With this expansion, we can now offer our national and local advertisers greater reach into the digital out-of-home marketplace and connect them to a hyper-localized and captive audience at the pump.”
The Fuelcast network, available in seven of the top U.S. markets as well as Canada, reaches about 12 million consumers each month with 6,000 pump-top screens at nearly 600 gas stations.


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