EBay Ad Marketplace Folds

Jun 11, 2008  •  Post A Comment

Ebay has ended its pilot program for buying and selling TV spots, Media Daily News reports. The resistance of cable networks to place their ad time up for sale is blamed for the downfall of the eBay Media Marketplace site, the Web site says. The network claimed that the system didn’t have functionality for multi-platform and other added-value elements, the Web site notes.
—Vlada Gelman

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