Online Video Views Dip; YouTube Takes Hit

Jun 20, 2008  •  Post A Comment

Online video viewership dipped 2 percent in May and YouTube took the biggest hit.
Consumers viewed 7.45 billion streams of video last month, down from 7.61 billion streams in April, Nielsen Online reported.
The world’s biggest video site delivered 3.8 billion streams in May to nearly 68 million unique visitors. That’s a 7.3 percent drop in streams. The number of unique users rose 9 percent to 74 million unique visitors in April.
There was no obvious reason for the overall decline, such as seasonality. Dips like this happen from time to time among Web video sites. In January, YouTube experienced weekly fluctuations, up and down, in its viewership.
YouTube’s two closest competitors stayed on par month to month.
Fox Interactive Media, which draws video views largely from MySpace, delivered 328 million streams in May, about the same as April. In May, MySpace reached 18 million unique visitors, down from 21 million in May. Yahoo delivered 223 million streams to 23 million unique viewers, up slightly from 222 million streams serve to 22 million viewers in April.
(Editor: Baumann. Updated 9:25 a.m., June 23.)

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