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Outdoor Channel Makes Over Web Site

Jun 16, 2008  •  Post A Comment

The Outdoor Channel has relaunched its Web site to offer more online videos and a social networking component to its viewers.
“We’ve turned OutdoorChannel.com into an interactive platform for outdoor enthusiasts,” Outdoor Channel COO Tom Hornish said. “It’s a virtual one-stop shop for everything about the outdoors. … We believe that this is the perfect platform to promote our linear network.”
Visitors can take a video tour of the site and interact with the different elements, including videos, blogs from Outdoor Channel personalities and reader communities where users can post messages and share different media.
During the site’s testing phase from last December to May, impressions increased by 539% while unique visitors jumped 317%.

3 Comments

  1. just watching trophy hunters journal featuring the accomadator blind. What direction do you think a show like this will go. This is a sure way to give the animal rights groups there amunition to point out the hunters claim of fair game. wrong! wrong! wrong!

  2. what affiliation does LDMA/GPAA have with the Outdoor Channel at present??? Didnt at one time they own the rights to this channel. Also do they still have programming subject “PROSPECTING AMERICA”
    thank you for any time you can give to this question

  3. A handful of quite interesting points on the other hand i think your investigating and bias leaves a great deal to be desired. Then naturally, that’s just my opinion. Have a great day undeniably a thought-provoking piece. alisa

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