SXM and Ikea will co-produce “Easy to Assemble,” a scripted Web series written and created by and starring Illeana Douglas. The show follows Douglas and her celebrity friends, who will be named next week, as they try to assimilate into “civilian life” at the Burbank Ikea store.
The scripted comedy will be unveiled in 10 installments of four minutes each on YouTube, Daily Motion, Blinkx, Metacafe, Revver and Vuze, and on mobile platforms.
One episode a week will be launched beginning in late September to coincide with Ikea’s fall marketing rollout.
Douglas was nominated for a TV Guide Award for Web series “Supermarket of the Stars.”
(Edited 7/1/08 at 11:05 a.m. EST to fix first paragraph.)