Video: Daisy on the Measure of a Web Show

Jun 10, 2008  •  Post A Comment

The Internet has always had one big advantage over television: It’s more measurable. This week’s “New Media Minute” takes a close look at how one Web show, MojoHD’s “The Circuit,” is harnessing Web data to fine-tune its editorial and distribution strategy each week.
“The Circuit” is using YouTube’s new demographics service as well as viewer comments to understand which segments on the show are most popular with different types of viewers.


Also, the episode covers a new project from Bill Tancer, one of TVWeek’s 12 to Watch winners in 2008. Hyperion is due to publish his first book, “Click,” in September and will offer certain chapters for free downloads online this summer.
For all the details, watch the video!
Daisy Whitney


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