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Video Use Seen Hitting Eight Hours a Day by 2013

Jun 10, 2008  •  Post A Comment

By 2013, U.S. consumers will spend as much time consuming video as they do sleeping, driven by more PC viewing over the next five years. That’s the finding of a new study from Solutions Research Group.
Today, the average American 12 and older spends about six hours a day with video-based entertainment, up from 4.6 hours in 1996. That number will increase to about eight hours in 2013. Video-based entertainment includes video games, Internet video, DVDs and mobile video.
But not all areas of the video pie will grow. The study found that PC, Web video and mobile video consumption will rise to about 2.9 hours per day from just under one hour today, while TV likely will shrink in market share.
TV viewing will stay constant at about four hours per day. That will place TV at about 47% of the video pie, down from 64% today. TV’s share will stay steady because consumers will watch more TV content on-demand or on digital video recorders and because younger consumers will shift away from TV.
Many of them already have. Today, the 12-to-24 age group watches about 42% of its video-based entertainment on TV, compared with the population average of 64%.
“People are spending a lot more time with alternative forms, like PC-delivered video,” said Kaan Yigit, analyst with Solutions Research Group. “We believe the pie is expanding, and the appetite for video is remarkable, and non-video consumption on the net is converting, and there is and will be ambient video everywhere.”

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