Video search engine Blinkx introduced a private-label video search offering for any Web site to use.
Blinkx is the latest niche video search engine to shift to a private-label model rather than concentrating on becoming a destination for video search. Pixsy, Digitalsmiths and Truveo also are offering video search services to other sites and companies.
The new service, Blinkx Red Label, lets Web sites integrate Blinkx’s search technology into their sites. That will let site visitors search for video and also watch video that’s been paired with targeted ads.
The Red Label service is free of charge. Ad revenue will be split between Blinkx and each site.
Blinkx said it indexes more than 26 million hours of premium content.
You can learn more about the service in Daisy Whitney’s New Media Minute (link to www.tvweek.com/daisy-whitney)