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Chart: Primetime Regular Series Median Age Trends (October-May)

Jul 2, 2008  •  Post A Comment

The median age of viewers tuning in to the broadcast networks continues to rise, according to a new report from ad buyer Magna Global. While CBS remains the network with the highest median age, ABC and NBC are catching up and Fox is above the 40-year-old threshold, Magna says. The chart also shows that when time-shifted viewing is included, the median age of viewers goes down by about a year in most cases, compared to live viewing only.

Network 2006-07 2007-08*
ABC 48 49 (50)
CBS 53 53 (54)
NBC 49 48 (49)
Fox 42 43 (44)
The CW 32 34 (34)
Five-network average 48 49 (50)
Univision 34 34 (34)
US Population
in TV HHs
37 38
Magna analysis of copyrighted Nielsen Media Research data
* Live-plus-7 data (Live data in parentheses)

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