The median age of viewers tuning in to the broadcast networks continues to rise, according to a new report from ad buyer Magna Global. While CBS remains the network with the highest median age, ABC and NBC are catching up and Fox is above the 40-year-old threshold, Magna says. The chart also shows that when time-shifted viewing is included, the median age of viewers goes down by about a year in most cases, compared to live viewing only.
Network | 2006-07 | 2007-08* |
ABC | 48 | 49 (50) |
CBS | 53 | 53 (54) |
NBC | 49 | 48 (49) |
Fox | 42 | 43 (44) |
The CW | 32 | 34 (34) |
Five-network average | 48 | 49 (50) |
Univision | 34 | 34 (34) |
US Population in TV HHs |
37 | 38 |
Magna analysis of copyrighted Nielsen Media Research data * Live-plus-7 data (Live data in parentheses) |
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