Logo

Holiday Inn Gets ‘Smart’

Jul 6, 2008  •  Post A Comment

In one of the latest examples of branded Web video, Holiday Inn Express has partnered with Blip.tv to release the second season of its Web series “The Smart Show” starting July 8.
The Web series is designed to showcase the “quirks, challenges and charms” of business travel. It was developed by ad agency Digitas and its new branded content unit, the Third Act.
The episodes were produced in partnership with production house Endemol USA, which is best known for “Deal or No Deal” and “Extreme Makeover: Home Edition.”
The Web series will run twice a week from July through October at the show’s own Blip.tv-hosted microsite, hiexpress.com/the smartshow, and on the travel site Tripadvisor.com.
Blip.tv has engaged some of its existing Web shows to promote “The Smart Show,” such as “Beet.tv,” “Geek Entertainment TV,” “Experiment of the Week” and “Break a Leg.”
The partnership with Holiday Inn Express is one of Blip.tv’s first significant forays into branded entertainment. “We all know that soon tons of people will have DVRs and TiVos and some ways of skipping ads, and brands need to find new ways of engaging people who enjoy watching video content,” said Dina Kaplan, co-founder and chief operating officer of Blip.tv.

10 Comments

  1. Thank you for a great post

  2. Good post, thanks

  3. Great post!

  4. Roughly motivational place of duty you give rise to at this juncture. Seems to facilitate lots of relations enjoyed and benefited from it. Cheers and credit.

  5. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up 🙂

  6. Well, to not repeat the hating on aol, but th is is likely the most d isappointing l ist thus far. On equally sides. How can El Banco Deuno and aol be on the most effective l ist, and then bash artwork directors club? I really did nothave an issue with that redesign, and the collateral was looking very beneficial. You know what should are already around the l ist for worst logos? New York Philharmonic logo. My hatred of that logo burns in my chest to th is day. The title in the designer behind that logo would be the only cause for any of its achievement. The best l ist the yr is rather mediocre for me.I like Mary Shu is comment about her alternatives for the best l ist somewhat better.

  7. Dude! Do something with spamming inside the comments, please! Most of those responses are fake :/ .

  8. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  9. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

Leave a Reply to Backlinks Cancel Reply

Email (will not be published)