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TCA Video: Kenin Details Hallmark Strategy

Jul 10, 2008  •  Post A Comment

Hallmark Executive VP of Programming David Kenin offers some insights into the network’s programming strategy and its goals in announcing an ambitious lineup of new original movies. Talking with TVWeek’s Jon Lafayette this week at the Television Critics Association press tour, he explains the advantages of long-form programming and talks about Hallmark’s commitment to a format that many other programmers have abandoned. The executive also provides hints into what the cable channel is after in the way of demographics.
For exclusive video reports from the TCA press tour, visit TVWeek.com’s TCA Navigator.

6 Comments

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