Who’s Watching Where

Jul 16, 2008  •  Post A Comment

Americans are watching video on their mobile phones and on the Internet in growing numbers. At the same time, they’re watching more television on television—both live and on digital video recorders. At least so says Nielsen, which is trying to measure video and TV usage across three screens—television, Internet and mobile. Nielsen’s numbers for May versus a year ago are below.

Time Spent
  May 2008 May 2007 % Difference
Watching TV in the home* 127:15 121:48 4%
Watching time-shifted TV* 5:50 3:44 56%
Using the Internet** 26:26 24:16 9%
Watching video on Internet** 2:19 n/a n/a
Mobile video subscribers watching video on a mobile phone 3:15 n/a n/a
Source: The Nielsen Co.
* TV includes live viewing plus any playback viewing; time-shifted
TV is playback primarily on a DVR but includes playback on services such
as Start Over as well as playback from a DVD recorder.
** Internet figures are from home and work. Hours:minutes
are based on the universe of persons who watch online video.
^ Survey results reported in April 2008, this is a Q1 2008
estimate of only those mobile subscribers who subscribe to and use video
on their mobile phone, over the past 30 days.


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