Logo

Who’s Watching Where

Jul 16, 2008  •  Post A Comment

Americans are watching video on their mobile phones and on the Internet in growing numbers. At the same time, they’re watching more television on television—both live and on digital video recorders. At least so says Nielsen, which is trying to measure video and TV usage across three screens—television, Internet and mobile. Nielsen’s numbers for May versus a year ago are below.

 
Time Spent
 
  May 2008 May 2007 % Difference
Watching TV in the home* 127:15 121:48 4%
Watching time-shifted TV* 5:50 3:44 56%
Using the Internet** 26:26 24:16 9%
Watching video on Internet** 2:19 n/a n/a
Mobile video subscribers watching video on a mobile phone 3:15 n/a n/a
 
Source: The Nielsen Co.
* TV includes live viewing plus any playback viewing; time-shifted
TV is playback primarily on a DVR but includes playback on services such
as Start Over as well as playback from a DVD recorder.
** Internet figures are from home and work. Hours:minutes
are based on the universe of persons who watch online video.
^ Survey results reported in April 2008, this is a Q1 2008
estimate of only those mobile subscribers who subscribe to and use video
on their mobile phone, over the past 30 days.

5 Comments

  1. Found your site today on Yahoo Search. Very nice site. Do you have a mailing list of some sort?

  2. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  3. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  4. If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.

  5. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

Leave a Reply to Backlinks Cancel Reply

Email (will not be published)