Season 12 of “The View” will premiere Sept. 2 on ABC, featuring a performance from former boy-band sensation New Kids on the Block.
“Ready, Set, View,” a new on-air campaign, will begin airing Aug. 18 on ABC in anticipation of the season premiere. The spot will be set to the classic Peter Gunn theme and will close with the tagline “Ready, Set, View.”
Additionally, a retrospective of “The View’s” top 12 moments from the past season will be available at abc.com/theview beginning Aug. 15.
(Editor: Baumann)