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Ad Spending Drops in First Half of ’08

Sep 30, 2008  •  Post A Comment

Spending in the top 10 advertising categories was down 0.7% in the first half of 2008, according to a recent report from TNS Media Intelligence. With the credit crunch not yet having reached its climax, spending by financial services companies was flat for the half. Spending by automakers was off 11%, but candy stayed sweet. The food and candy categories hiked spending by 7.4%. A full list of the top 10 categories is below.

Spending in Top 10 Advertising Categories



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Rank Category Jan-June 2008 (Millions) Jan-June 2007 (Millions) % Change
1 Automotive $6,478.4 $7,296.1 -11.2%
  Domestic $3,666.7 $3,914.4 -6.3%
  Foreign $2,811.7 $3,381.8 -16.9%
2 Local services & amusements $4,514.5 $4,361.8 3.5%
3 Financial services $4,498.7 $4,500.4 0.0%
4 Telecom $4,070.1 $4,467.7 -8.9%
5 Miscellaneous retail* $3,990.0 $4,164.0 -4.2%
6 Direct response $3,690.7 $3,595.8 2.6%
7 Food & candy $3,171.1 $2,952.3 7.4%
8 Personal care products $2,959.7 $3,097.0 -4.4%
9 Travel & tourism $2,939.3 $2,851.2 3.1%
10 Restaurants $2,835.3 $2,701.7 0.7%
Total   $36,336.3 $36,606.2 -0.7%
 
Source: TNS Media Intelligence
Note: Figures do not include FSI or PSA activity. The sum of the individual
categories may differ from the total due to rounding.
*Miscellaneous retail does not include these retail segments: department
stores, home furnishing & appliance stores.


One Comment

  1. Great blog!! You should start many more. I love all the info provided. I will stay tuned 🙂

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