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Cable Operators Turn to Triple-Play Services to Keep Subscriber Base

Sep 15, 2008  •  Post A Comment

U.S. cable companies will maintain their subscriber base over the next five years amid increased competition from satellite and telecommunications companies by boosting the number of customers using non-TV services like telephone and high-speed Internet, research firm SNL Kagan said in a report.
Cable operators will have about 64 million U.S. subscribers in 2013, little changed from this year, SNL Kagan said. Over the same time period, telecommunications companies will boost their video subscriber base fivefold to about 11 million while satellite companies will broaden their subscriber base about 8% to 33 million.
Cable companies such as Comcast will keep their customer base and boost revenue by improving their Internet and telephone service offerings while benefiting from the switchover to all-digital broadcasts next year.
U.S. cable customers as of the end of last year were ordering 151.7 million video, phone and Internet services, up 10% from a year earlier, and will be purchasing 164.4 million services by the end of this year, SNL Kagan said.
Digital-cable subscribers will rise 13% this year to 42 million while almost 60% of cable customers also will be ordering high-speed Internet from the companies, up from less than 40% three years ago, the firm said.

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