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Ion Media Promises HD by First Quarter

Oct 23, 2008  •  Post A Comment

Coupled with a rebranding in May, Ion Media Networks announced Monday the network is going HD beginning in the first quarter of 2009.
Ion Media encompasses Ion Television, formerly Pax TV, as well as qubo and Ion Life. Ion Television will be the first to jump to HD in first quarter ’09, with qubo and Ion Life following later in the year, the company said.
“We’ve made significant investments in infrastructure and content to bring excellent picture quality to consumers in time for the digital transition,” Brandon Burgess, chairman-CEO of Ion Media Networks, said in a statement. “Our viewers in the 94 million homes we serve will enjoy the full benefits of DTV technology.”
This isn’t the first time Ion has announced its intentions to jump to HD; the network made a similar statement regarding its transition to high definition in November 2007.
Undisclosed delays hampered the launch then, but Ion wasn’t available for comment on the yearlong pushback.
Ion Television announced a rebranding earlier in the year under the banner “Positively Entertaining.” Despite showing mainly reruns including “ER” and “Boston Legal,” the network said in September it wanted to make the leap into original programming with a reality show by summer 2009.

19 Comments

  1. “We’ve made significant investments in infrastructure and content to bring excellent picture quality to consumers in time for the digital transition”
    WHat about audio? WPXD Ann Arbor, MI and ch 48 Detroit are both in mono???? For a station that covers 3 metro areas, its pretty low tech. (Those metro areas are: Lansing, Detroit, Flint and just outside of Toledo..but not counted here)
    “Despite showing mainly reruns including “ER” and “Boston Legal,” the network said in September it wanted to make the leap into original programming with a reality show by summer 2009. ”
    What about those nights only 1 show is on? Like the other night when Betty White “killed the midget,” according to her words? That night was nothing but Boston Legal, no other shows. Therefore, many who didn’t like the show tuned out, for that entire night.

  2. With calls into WPXD-DT 33.1, the digital audio is still in mono. Boston Legal is not a monaural show. To current date, WPXD is in mono, Jumps about on ION (not on the other 3 substations though), has “ghosting” on the digital 33.1 (virtual 31.1), during Geico spots (white background with dark blue font), and scenes with window blinds, etc. we should not see vertical ghosting, when demarcation of light starts.
    Keep pretending to invest… we are all impressed. no wonder why ALL OTHER Detroit staions including WADL 39, out win you in ratings. I may be the only viewer!

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