NBCU Digital Studio Unveils Programming Slate

Oct 7, 2008  •  Post A Comment

NBC Universal Digital Studio announced its first slate of original productions today. The studio employs a new business model that brings advertisers and content producers together from the production’s inception. Among the producers and writers involved with the studio’s first original programs are Scott Z. Burns, Tom Fontana and John August.
Currently, NBC Universal Digital Studio is presenting the slate to potential sponsors. Production will begin once all opportunities for sponsorship have been filled. Programming will be distributed through a number of NBC Universal properties as well as mobile sites, third-party online sites, video-on-demand and electronic sell-thru platforms such as iTunes.
“This first slate of programming provides a unique outlet for our top-tier creative partners to marry their ability to tell great stories with brands’ desires to align with world-class content in new and innovative ways, NBCU Digital Studio VP Cameron Death said in a statement.
Among the first batch of programming are “Loving Larry,” about a group of twenty-something misfits, and “Four Corners,” where four teams of four race to the center of the country after starting at the United States’ most extreme corners.

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