A recent report from Magna Global notes that young adult viewers time-shift their prime-time viewing much more than older viewers. So far this season, the audience for the average prime-time series viewed live was composed of about 18% adults age 18 to 34 and 20% adults age 65-plus, about the same as previous seasons, according to Magna. Young viewers represented a much bigger share of the time-shifted audience, at about 31% of total viewers. The following chart shows the age breakdown by network in live viewing and DVR playback.
|
Live Program
|
DVR Playback
|
||||||||
| Network | A18-34 | A35-49 | A50-64 | A65+ | A18-34 | A35-49 | A50-64 | A65+ | |
| ABC | 16% | 23% | 30% | 23% | 29% | 33% | 25% | 7% | |
| CBS | 11% | 24% | 35% | 24% | 22% | 33% | 31% | 7% | |
| NBC | 22% | 27% | 26% | 17% | 37% | 32% | 19% | 4% | |
| Fox | 25% | 26% | 24% | 13% | 34% | 30% | 22% | 5% | |
| The CW | 33% | 23% | 16% | 8% | 52% | 25% | 10% | 1% | |
| 5-Net | 18% | 25% | 29% |
20% |
31% | 32% | 24% | 6% | |
| Source: Magna analysis of copyrighted Nielsen Media Research data. |
|||||||||
Your Comment