Debmar-Mercury Buys E! ‘True Hollywood’ Rights

Nov 20, 2008  •  Post A Comment

Debmar-Mercury has acquired the broadcast syndication rights to E! Entertainment Television’s “True Hollywood Story,” E!’s parent company Comcast Entertainment Group and Debmar announced today.
Debmar-Mercury plans to offer select library episodes of the series to stations as a one-hour daily strip to begin as early as fall 2009.
“‘True Hollywood Stories’’’ addictive format always leaves viewers wanting more and plays well across multiple dayparts,” Mort Marcus, co-president of Debmar-Mercury, said in a statement.
“As one of television’s longest-running hit series, ‘THS’ has become a pop culture icon and we are excited to bring the popular E! series to broadcast syndication for the first time,” John Najarian, executive VP, digital media/business development of Comcast Entertainment Group, said.
The series will air its 500th episode in 2009.
Debmar-Mercury adds “True Hollywood” to its lineup of daily strips, including Comedy Central’s “South Park,” as well as “Tyler Perry’s House of Payne,” which also airs on TBS. Debmar-Mercury is also preparing to launch a first-run daily talk show, “The Wendy Williams Show,” for 2009.
“True Hollywood Story” joins several other off-net daily shows being prepped for sale for 2009, including NBC Universal Television Distribution’s “The Office” and “Law and Order: SVU,” Twentieth Television’s “My Name is Earl,” and Warner Bros. Domestic Television Distribution’s “Everybody Hates Chris.”
(Editor: Baumann. Updated at 2:22 p.m. ET to add last two paragraphs.)

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