MyLifetime.com, Shop.com Set Up Shop

Nov 11, 2008  •  Post A Comment

Lifetime Networks’ Web site MyLifetime.com and Shop.com are teaming up to launch myLifetime.Shop.com.
The co-branded e-commerce Web site will be integrated into myLifetime.com and will offer thousands of brands from Shop.com, which features more than 2,000 retailers.
The site also will feature Shop.com tools like user polls and weekly e-mail and mobile newsletter tips, as well as products related to Lifetime’s digital content such as celebrity style on the red carpet.
“With the creation of the Shop.com destination on myLifetime.com, Lifetime’s digital audience of more than e million women will now be able to connect, play, share and shop all in one exciting destination,” said Kimberly Dobson, Lifetime Networks’ VP of business development, digital media, in a statement. “Our goal is to offer women an unparalleled online experience and provide them with an integrated opportunity to browse and purchase items they’ve created through a dress-up game, viewed in a celebrity photo gallery or enhance a sponsor’s ad campaign with a customized shop.”


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