The percentage of U.S. households that remain completely unready for February’s DTV switch is decreasing at a faster rate as the switchover approaches, according to new information from Nielsen People Meter household samples.
As of October, only 7.7% of U.S. households are still completely unready for the DTV switch, down from 8.4% in September and 8.9% in August. The decline from September to October also marks the largest decrease of completely unprepared households during the last six months.
% of U.S. HHs that are completely unready | % of U.S. HHs that are partially ready | |
May 2008 | 9.8 | 11.9 |
June 2008 | 9.6 | 11.8 |
July 2008 | 9.3 | 11.6 |
August 2008 | 8.9 | 11.4 |
September 2008 | 8.4 | 11.0 |
October 2008 | 7.7 | 10.7 |
Source: Nielsen Media Research |
Nielsen also reports more Hispanic households are completely unprepared than non-Hispanic households. As of October, 12.4% of Hispanic households are completely unready for DTV, compared to 7.1% of non-Hispanic households.
% of Hispanic HHs that are completely unready | % of Non-Hispanic HHs that are completely unready | |
May 2008 | 14.4 | 9.2 |
June 2008 | 14.9 | 8.9 |
July 2008 | 14.5 | 8.6 |
August 2008 | 13.4 | 8.3 |
September 2008 | 13.0 | 7.9 |
October 2008 | 12.4 | 7.1 |
Source: Nielsen Media Research |
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