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Discovery Signs Up for TNS’ DirecTView Measurement Service

Dec 17, 2008  •  Post A Comment

Discovery Communications will begin using TNS Media Research’s DirecTView audience measurement services for viewer data across the company’s cable and satellite networks.
DirecTView uses return-path data from 100,000 DirecTV satellite subscribers to give clients insight into the viewing habits of DirecTV’s 17 million subscribers for both live and time-shifted programming, including HD channels and previously unrecorded networks.
“As Discovery continues its quest to satisfy curiosity and support marketers’ goals for increased value and accountability, the DirecTView service offers a new level of intelligence and a strategic edge to our programming and advertising strategies,” said Wonya Lucas, chief marketing officer, Discovery Communications.
Discovery Communications is the first of TNS Media Research’s clients to sign up for the service.

14 Comments

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