Logo

Telemundo, Vidal Partnership Sign Three-Screen Deal

Dec 1, 2008  •  Post A Comment

Telemundo has signed two content-development deals with Hispanic marketing communications agency the Vidal Partnership targeting Hispanics ages 18-34.
The deals include production integrations across three screens for Telemundo’s reality show “Letra y Musica” (Music & Lyrics) and the telenovela “Sin Senos No Hay Paraíso” (Without Breasts There Is No Paradise).
The integration partnerships will place mobile, broadcast and digital content from the agency’s leading clients within the two shows.
Viewers also will be directed to www.telemundo.com to vote on the direction of the telenovela’s storyline through on-air mobile and Web drivers.
“For the first time ever, Telemundo is asking our digital and mobile platform users to decide the onscreen outcome of our hit prime-time TV novela,” said Jacqueline Hernández, chief operating officer, Telemundo. “With the development and production of ‘Letra y Musica’ and ‘Sin Senos No Hay Paraíso,’ we are leveraging Telemundo’s unique ability to produce original content.”

9 Comments

  1. Extremely useful info here. BTW, I believe I read a really similar article on another blog today, actually i’m pretty sure. I ‘ll check it out and let you know, maybe they copied your content, who knows.

  2. Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

  3. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  4. Found you on google. Great article. Keep up the good work.

  5. Thanks much for the great document. I am glad I’ve taken the time to learn this.

  6. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  7. Can I just say what a release en route for hit upon someone who essentially understands what theyre discussion about on the web. You certainly recognize how toward bring an topic to brightness plus build it important. More community need to read this plus understand this side of the story. I cant consider youre not additional popular because you absolutely have the gift.

  8. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up 🙂

Leave a Reply to harley garage door opener Cancel Reply

Email (will not be published)